Interviews can be extremely effective because there is only so much information that you can get from secondary research. Also it enables us to get a human side of the story or if it is an interview about a specific subject you can get an entirely expert opinion directly from someone. This can bring much more ‘life’ to the interview.

When interviewing someone it is important to ask them the details of of the subject matter of the interview, and then ask them to elaborate if needed. Once they have done this it is necessary to ask them for their personal opinion on the matter, and finally what comes next or what are the future implications of this.

There are a few different way to interview someone. The most effective of these ways is a face-to-face interview. When interviewing someone in this manner it is important to build up a good rapport with them because they may become more comfortable with you, hence improving the quality of the interview. Telephone interviews are also a good way of interviewing information ways but the interview can be hindered by the last of face to face interacting with the interviewee. You can also interview people by using email or social media. However this is not the most effective way because people are known to go into less detail when using this means.

Rules – When questioning the interviewee it is important to remember these:

  • Don’t ask closed questions
  • Only ask one question at a time
  • Don’t stick to a rigid list of questions – Try and be as flexible as possible
  • Listen to your interviewee carefully
  • Follow up on any interesting points

Rules – Here is a list of the appropriate ways to act during an interview:

  • Always be polite and sensitive
  • Ask questions that your audience would like to know
  • Don’t be afraid of sensitive questions as long as they are relevant and asked in a polite manner
  • Don’t be afraid to ask for elaboration
  • Never lose your temper
  • Try to keep as little silence in-between questions as possible
  • If it is necessary, wrap it up.

If the interview goes wrong it is important not to panic, just go back to your prepared questions and try speaking with them on general terms. When the interview is over you should always thank them for allowing you to interview them and make sure you end the conversation in a polite manner rather than just cutting them off midway through a sentence.

Before you conduct an interview it is crucial you do some research on your interviewee before hand. This helps you give some information on their life and can aid you when formulating questions to ask them. It is much more professional to know about your interviewee because you can talk with them on general terms and try to relate to them in some way.

If you don’t research your interviewee this is incredibly unprofessional because you need to understand the questions that you are asking. If you don’t understand the questions then you won’t understand the answer. Also, it shows you have no interest in the person that you are interviewing which is very disrespectful. Finally, you don’t want to be asking questions that they have already answered a thousand times before. This can make the interview very stale for the interviewee and they won’t want to elaborate or give you some goo answers for your audience.