The most obvious difference between an interactive magazine and a print magazine is that a interactive magazine is entirely digital. Because of the magazine being of a digital format it allows for a whole new range of media to be utilised such as:
– Audio clips
– Flash animations
– Web and email links
– Image Gallery
– Advertising; Create banner ads
By utilising these features it makes your magazine much more modern and appealing to the consumer. They can emerge themselves in a range of different media which they would never be able to with a physical magazine. For example, many people may prefer to watch a video rather than reading an article. Video can be more compelling and can contain a much larger amount of information that would take significantly shorter for the reader to digest.
Pros of using a Digital Magazine:
- Much cheaper than printing
- Digital distribution costs are a fraction of conventional media distribution.
- Greater circulation and subscription potential – global coverage.
Huge advertising potential with capacity for interaction and web traffic referrals for advertisers.
- Highly targeted – email direct to your target audience.
- High brand exposure potential throughout
- Ideal for any industry.
- No technical experience required to create and distribute.
- Bring your content to life with video, sound and interactive links.
- Make your entire back catalogue available .
- Full artistic control, including quality full-size images (especially important for some kinds of magazine)
- Full print-style ads.
- Control of distribution and easy paid distribution.
- Can be quite easy to make and cost-effective.
Cons of using a digital magazine:
- Not indexed for search or linkable; not cross-linked to older/newer content
- Can be hard to read; requires zooming in and out
- May add layer of confusion for readers
Pros of using a print magazine:
- Print publications tend to be more stable because their technology doesn’t change at a fast pace.
- “Is a more comfortable reading experience, a more strategic read.”(Webber)
- Taken more seriously by sources
- It’s portable
- Don’t have to wait for an article to download
- Don’t have to wait for pictures to download
- Print publications don’t have software that crashes
- Is touchable, and has “physical presence.”
- Print is superior to online when the online publication is unable to reach their target audience due to them not being online.
- “in the course of going to one article you want[in a magazine], you pass by other articles. You see promotions for other articles and so the opportunity for you to just browse through the magazine and see stuff is there.”
Cons of using a Print magazine:
- Hard time leveraging commerce. Can’t sell more than subscriptions, t-shirts, books, etc.
- Magazines aim for one particular target, while online is able to reach all
- Online publications can have up to 20 million visitors because it is free and reaches everyone. Print depends on subscriptions, therefore reaching far less customers.
- Online magazines that are not linked to print publications tend to have 2-to-5 times more material than print magazines have on the same topic.
This digital magazine shows how they are the future. This tells us that 86% percent of people share content such as news through email. It also tells us that over thirty billion pieces of content are shared through Facebook alone. This means there is a huge market for interactive magazines and social media will have a huge impact on how they become known to people. However there is still a large audience of people who prefer the traditional means and would prefer their magazine in print format. There are some people that would never be able to learn how to access something such as an interactive magazine or they simply refuse to.